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Author: Wildfire Sports & Trek Date Posted: 29 January 2025
With 25 different running shoe brands in stock at Wildfire, we're often asked what the difference is between some of our most popular and beloved running shoes. Here's a quick rundown on the strengths and features of some top brands.
Beyond the choice of material, colours and aesthetics, we’ve taken a step back to really look at the structure of some of our different running brands to identify what sets these different designs apart from one another and how they’re unique. For comparison, we’ve only included photos of models in black and white, but if you prefer some colour in your life, be sure to check out each brand for the colour palette most suited to your style.
Starting alphabetically, let’s look at Altra. Altra specialises in zero drop shoes with a range of cushioning available. Zero drop means there is no difference between the height of the heel and the toe, which can encourage landing more naturally, like you would barefoot. This can result in greater balance, strengthened foot muscles and reduced strain on the knees and hips. The width of the Altra toe box is also wider than standard shoes and shaped to allow for natural splay in your toes, however they maintain a snug fit from the heel through the midfoot. Ideal if you have a wide forefoot, you’re looking to improve your posture, or you’re interested in minimalist shoes. They’re a great transition shoe if you’re looking to move towards barefoot options, but don’t want to sacrifice cushioning underfoot. However, zero drop isn’t for everyone. If you need structure or motion control in your shoes, or don’t have the time or inclination to transition to zero drop running, opt for another brand. Best known for:
Known for their cutting-edge technology, ASICS use GEL cushioning which can provide shock absorption and comfort for longer than a regular foam runner. The shoes are more narrow than other brands on this list (though wide options are available), and are fitted to ensure there is minimal sliding and maximum responsiveness. The fit, cushioning and neutral and stability models available makes ASICS ideal for runners who have specific requirements when it comes to shoes. Ideal if you have prior injuries or conditions that require support, a close fit that limits sliding around in the shoe, or if you land on your heels and need long-lasting cushioning. If you walk, run or work on hard surfaces, ASICS can provide cushioning and impact absorption to reduce the shock transferred to joints. However, if you have a particularly wide foot or prefer minimalist shoes, then ASICS may not be the right fit for you. Best known for:
Brooks focus on comfort and cushioning for runners who require neutral or stable shoes, with wide fit options available. They’re a no frills, reliable shoe with unique GuideRails technology which help to align your feet and reduce both overpronation and supination (feet rolling inward or outward too much). Ideal if you don’t want a shoe to be overly rigid but still want support. If you work on your feet all day or are a neutral runner then Brooks is a great option for their durability and comfort. However, if you require a narrow fit or extra wide toebox then Brooks may not be the best option. If you’re a minimalist runner or you’re looking for an ultralight shoe then you may be better off looking at Altra or Topo. Best known for:
The priorities for Hoka are shock absorption and comfort with thick midsoles and often feature a rocker design to minimise fatigue over long distances or used to assist in recovery. The rocker shape encourages the natural movement from heel to forefoot with less effort required to fully roll off the toe, which helps to conserve energy and provides natural propulsion forward. Ideal for runners who need maximum cushioning (long-distance runners, heel-strikers, individuals with an injury or recovering from an injury) and a lightweight shoe. The cushioning and design can help to reduce impact creating a smooth gait. However, if you’re a minimalist runner or you need a highly responsive shoe for speed and agility then Hoka may not be ideal for your needs. Best known for:
Featuring their iconic CloudTec technology, the sole of On Running shoes is made up of individual rounded lugs that cover the entire landing area of the shoe, absorbing impact for a cushioned feeling without additional cushioning. This encourages runners to use the whole of their foot when landing and pushing off. Ideal for runners who want a bouncy, responsive ride. The CloudTec pods are ideal for speedwork, intervals and racing making them a great option for fast runners and cross-training. However, if you require stability and motion control or a wide fit, then On Running may not be the best option. While the pods are excellent for absorbing impact and providing a bouncy feeling, they are still a highly responsive shoe, meaning that they may not protect your joints if they have been previously injured. We recommend a more cushioned shoe in this situation such as Hoka or Altra. Best known for:
Ranging from everyday runners for casual joggers, to speed shoes for elite athletes, Saucony is highly versatile with their casual joggers focussing on comfort, support and cushioning and their racing shoes prioritising stability, lightweight and responsiveness. Depending on the variation you’re looking for, you can find mid to high cushioning with stability and neutral models available. Ideal for runners who are looking for exceptionally light racing shoes (Endorphin Speed, need I say more). Runners who are looking for a traditional, structured fit with moderate stability and cushioning. However, if you require motion control as well as stability, then Brooks or ASICS may be a better option. While Saucony do indeed offer stability shoes, they are not as rigid or corrective as other brands and as such may not provide sufficient support. Best known for:
From low to zero-drop, Topo focuses on helping individuals to retain a natural foot position with minimal drop and a wide toe box. Through combining their focus on natural foot mechanics with comfortable, cushioned soles, Topo has a variety of options for road and trail running. Unlike Altra, Topo is less narrow from the midfoot back to the heel which could be a more comfortable option for individuals with wide feet. Ideal for runners who are looking to move towards a natural foot strike, or have wide feet. However, if you have injuries or needs that require more cushioning, stiffness or a higher drop then we recommend that you look at ASICS or Brooks depending on the level of stability you need. While Topo’s trail shoes are made to be durable, they don’t have the highly aggressive outer sole and sticky tread that some other brands like Altra and Hoka have Best known for:
The ultimate barefoot experience. Vibram five-fingers are the closest you can get to being barefoot whilst wearing shoes. Often described as a glove for your foot, the toe box of the shoe is built for each individual toe rather than an open area for your foot to slide around in. Why not just go without shoes? Unless you’ve never worn shoes in your entire life, your feet are sensitive and at risk of things like stones, prickles, sticks, heat and cold. The layer of rubber can protect your feet from cuts, burns, bruising and serious discomfort. Ideal for anyone who has been wearing zero drop with minimal cushioning (don’t just rush into barefoot shoes). They provide a grounded feeling and are a great option for individuals who are looking to strengthen their foot muscles, may have foot or posture issues, or simply prefer a minimalist feeling. However, if you have prior injuries and require cushioning, we recommend not trying Vibram as your usual walking gait combined with the lack of cushioning can increase aggravation in joints. Transitioning to barefoot shoes takes time - several weeks to a few months. Speeding through this process can increase risk of injury. Best known for:
Barefoot, but with protection and style. Vivobarefoot (affectionately nicknamed Vivo) focuses on flexibility and protection. While they offer no cushioning, aside from the 2mm removable foam insert, the outer sole is a thin, flat layer made with durable material for traction and ground-feel. Ideal for minimalists runners already used to barefoot shoes, the wide toe box allows ample room for the toes to naturally splay inside the protection of the shoe. They may also help to strengthen your foot muscles by natural movement and can help with rehabilitation, depending on your ailment. However, this seems an obvious one, but let’s point out the elephant in the room anyway: if you need cushioning, stability or motion-control, then Vivo is not the right option for you. The transition time can also take several weeks to months if you are coming from traditional, cushioned, stability shoes. Best known for:
Focussing on creating minimalist footwear for a barefoot-like experience while still providing protection. In addition to their zero drop, wide toebox design, Xero shoes are also very lightweight and flexible, meaning you can feel the terrain underneath your feet. In comparison to Vivobarefoot, Xero does not have a wide toebox, so this can be a better fit for individuals with narrow feet. Many Xero shoes also feature a small amount of cushioning underfoot, for those not willing/ready to go all the way to barefoot. Ideal for individuals who already follow a barefoot approach to shoes and don’t have wide feet. However, if you have current or prior injuries which demand more cushioning, stability or stiffness, then we recommend looking into ASICS or Brooks. If you’re new to barefoot, we recommend looking at Altra or Topo for a low drop to gradually ease into the new process and avoid injury. Best known for:
